Course Contents | İç Mimarlık ve Çevre Tasarımı | Hasan Kalyoncu Üniversitesi

Tourism Management

Course Contents

Undergraduate Program

Objectives and contents of the courses are taken from the program Information Package. For weekly topics, learning outcomes and assessment criteria, use the information package link next to each course. Course names not available in English are shown with their official Turkish names.

Current Course Contents (Information Package)

Year 1

Semester 1

AİİT101Ataturk’s Principles and History of Turkish Revolution IT-U 2-0 · Kredi 2 · AKTS 2Ataturk’s Principles and History of Turkish Revolution I

Objectives: To teach the recent history of Turkey to university students. To inform students about the Turkish Revolution/Revolution, Kemalism and Atatürk’s Principles. To ensure the adoption of Turkey’s goal and mission of being the carrier of modernization and modernization by university students.

Content: Internal and external reasons that prepared the collapse of the Ottoman Empire; XIX. Innovation movements in the Ottoman Empire in the 19th century; The currents of ideas in the last period of the Ottoman Empire; XX. The political and military situation of the Ottoman Empire at the beginning of the century; World War I and the Armenian question; Invasion of Anatolia and reactions; Mustafa Kemal Pasha’s departure to Samsun and his activities; congress period and organization; the opening of the last Ottoman Chamber of Deputies and the acceptance of the National Pact; Preparation for the National Struggle and the material and moral foundations of this preparation; The opening and activities of the TGNA; Treaty of sevr; the struggles on the Southern and Eastern fronts; It covers the establishment of the regular army, the Greek offensive and the wars on the Western front, the signing of the Mudanya Armistice, the convening of the Lausanne Conference and the signing of the Peace Treaty.

INT100Introduction to University LifeT-U 1-0 · Kredi 1 · AKTS 1Introduction to University Life

Objectives: Seminars and events are organized to help new students adapt to university life. This program aims to support both their academic and personal development.

Content: The scope of the course is to introduce the university and professional information as well as the university life consisting of scientific, social, artistic and sports activities. What is being a university student? What values ??does university life offer? What are the opportunities and services offered by your university? You will find answers to every question you have about your university.

TUI100English-IT-U 10-0 · Kredi 10 · AKTS 5English-I

Objectives: .

Content: Communicates with colleagues and guests by demonstrating basic reading, comprehension, speaking and writing skills.

TUI102Introduction to TourismT-U 3-0 · Kredi 3 · AKTS 5Introduction to Tourism

Objectives: The concept of tourism will be introduced to our students in a comprehensive manner, and they will be able to understand the economic, social and cultural dimensions of tourism. In this context, students will learn the basic concepts, historical development and current dynamics of the tourism sector, and will be informed about tourism destinations, services and management processes. In addition, the course will emphasize sustainable tourism, aiming to raise students’ awareness in this area. Thus, it is aimed to provide students with the necessary theoretical and practical foundations for a career in tourism.

Content: The course content will cover basic concepts related to tourism, elements affecting the development of the tourism sector, types and forms of tourism. In addition to the positive and negative effects of tourism, the economic, social and environmental dimensions of tourism will be covered in the impacts of tourism. In addition, after examining the supply and demand of tourism within the scope of the course, the subject of tourism marketing will be discussed. How sustainability and attraction elements are formed in tourism, the dynamics of the accommodation sector, the role of food and beverage services in tourism, as well as career opportunities and professional development in the tourism industry will be discussed. After a comprehensive discussion of destination management, tourism organizations and international tourism movements, the course will be completed with the subject of tourism movements and new trends.

TUI103General BusinessT-U 2-0 · Kredi 2 · AKTS 5General Business

Objectives: The aim of this course is to provide students with general information about the structure, types, functions and operations of businesses.

Content: Basic concepts related to business, the relationship between business science and other branches, the purposes of businesses, their classifications, legal structures, sizes, establishment of businesses and selection of location, functions of businesses, management function, production function, marketing function, finance function, human resources management and research and development function, feasibility studies (analysis of strengths-weaknesses-opportunities-threats), total quality management, characteristics of joint stock companies, and their types are emphasized.

TÜR101Turkish Language and Literature IT-U 2-0 · Kredi 2 · AKTS 2Turkish Language and Literature I

Objectives: Turkish Language Lesson aims to show students the characteristics of the Turkish language and the rules of operation with examples; to teach them the ability and habit of expressing their feelings, thoughts, designs, impressions, observations, experiences in word and writing correctly and effectively, to develop their vocabulary through written and oral texts, to teach them the rules of correctly understanding the texts they read or the programs they listen to, It aims to develop language skills, which are the basis of communication between

Content: This course will focus on the effective and correct use of written instruments by students. Various types of written expression will be examined and analyzed from a critical point of view by working on comprehension, narration, reading and writing activities in the course. Punctuation marks and spelling rules, which are the basis of written expression, will be perceived, and correct use of these rules will be ensured for effective and robust expression.

TUI1041.YY TEKNİK SEÇMELİT-U 3-0 · Kredi 3 · AKTS 51.YY TEKNİK SEÇMELİ

Objectives: The aim of this course is to examine the environmental impacts of tourism activities and sustainability principles. Students will understand the positive and negative impacts of the tourism sector on the environment, and will be informed about how to develop sustainable tourism practices and how to increase environmental responsibility awareness. In addition, the importance of environmentally friendly tourism strategies and policies will be emphasized and measures that can be taken to protect local ecosystems will be discussed.

Content: Tourism and Environment course provides students with in-depth information about environmental problems by addressing basic issues such as historical development of environmental awareness, environmental values ??and pollution. In addition, the course covers topics such as environmental law in Turkey, tourism and environment relations, sustainability principles and environmental impact assessment. Students will learn about sustainable practices in the accommodation and food and beverage sectors through topics such as tourism types and environmental impacts and green management practices, and will gain information about environmentally friendly approaches.

TUI105Turizm ve EtikT-U 3-0 · Kredi 3 · AKTS 5Bilgi paketi ↗

Objectives: The aim of this course is to examine the importance and applications of ethical principles in the tourism sector. Considering the cultural and social impacts of tourism activities, it will be discussed how a sustainable and responsible tourism approach can be developed under the guidance of ethical values. In addition, it is to teach students ethical decision-making processes by analyzing ethical problems encountered in the tourism sector.

Content: Tourism and Ethics course aims to strengthen ethical awareness by addressing issues such as the historical development of the concept of ethics, basic ethical principles, sources and types of ethics. In addition, the application of ethical principles in the tourism sector is emphasized, and topics such as the Ethical Problem of the Tourism Phenomenon and Ethical Problems in Tourism Enterprises will be detailed.

Semester 2

AİİT102Ataturk’s Principles and History of Turkish Revolution IIT-U 2-0 · Kredi 2 · AKTS 2Ataturk’s Principles and History of Turkish Revolution II

Objectives: To teach the recent history of Turkey to university students; To inform students about the Turkish Revolution/Revolution, Kemalism and Atatürk’s Principles; To ensure the adoption of Turkey’s goal and mission of being the carrier of modernization and modernization by university students.

Content: Internal and external reasons that prepared the collapse of the Ottoman Empire; XIX. Innovation movements in the Ottoman Empire in the 19th century; The currents of ideas in the last period of the Ottoman Empire; XX. The political and military situation of the Ottoman Empire at the beginning of the century; World War I and the Armenian question; Invasion of Anatolia and reactions; Mustafa Kemal Pasha’s departure to Samsun and his activities; congress period and organization; the opening of the last Ottoman Chamber of Deputies and the acceptance of the National Pact; Preparation for the National Struggle and the material and moral foundations of this preparation; The opening and activities of the TGNA; Treaty of sevr; the struggles on the Southern and Eastern fronts; It covers the establishment of the regular army, the Greek offensive and the wars on the Western front, the signing of the Mudanya Armistice, the convening of the Lausanne Conference and the signing of the Peace Treaty.

MİM112Brand DevelopmentT-U 2-0 · Kredi 2 · AKTS 2Brand Development

Content: No English description is available in the Information Package.

TUI101English-IIT-U 10-0 · Kredi 10 · AKTS 5English-II

Objectives: After providing the students with the knowledge of basic English grammar structure, by reinforcing this knowledge with plenty of exercises so that this knowledge is permanent, and to enable them to build bridges between their mother tongue and English with the translation work done at the end of the subject.

Content: Communicates with colleagues and guests by demonstrating basic reading, comprehension, speaking and writing skills.

TUI106Introduction to ManagementT-U 2-0 · Kredi 2 · AKTS 3Introduction to Management

Objectives: This course aims to provide a systematic management approach to students who will experience being a manager or being managed in business life.

Content: This course introduces technical terms related to the field and discusses mainstream understandings of management. Case studies and discussion questions used throughout the course are expected to reveal students’ experiences related to the course. Accordingly, the nature of management, management approaches, leadership skills, types of organizations, organizational culture, and measuring employee performance are emphasized.

TUI107Travel Management and Tour OperatorT-U 2-0 · Kredi 2 · AKTS 6Travel Management and Tour Operator

Objectives: This course aims to provide students with a comprehensive introduction to the travel agency and tour operator sector. The course will cover the structure and operation of travel agencies, the role of tour operators, tour packaging processes, marketing strategies and legal regulations in the sector. Students will have the knowledge and skills to effectively plan, manage and sell in their professional lives by understanding current trends in the tourism sector.

Content: To inform about agencies, which are the organizations that have the most dialogue in the tourism sector, to examine tour operations and organizations that agencies will make in accommodation facilities, and to provide knowledge and skills about agency-hotel relations.

TÜR102Turkish Language and Literature IIT-U 2-0 · Kredi 2 · AKTS 2Turkish Language and Literature II

Objectives: Turkish Language Lesson aims to show students the characteristics of the Turkish language and the rules of operation with examples; to teach them the ability and habit of expressing their feelings, thoughts, designs, impressions, observations, experiences in word and writing correctly and effectively, to develop their vocabulary through written and oral texts, to teach them the rules of correctly understanding the texts they read or the programs they listen to, It aims to develop language skills, which are the basis of communication between

Content: This course will focus on the effective and correct use of written instruments by students. Various types of written expression will be examined and analyzed from a critical point of view by working on comprehension, narration, reading and writing activities in the course. Punctuation marks and spelling rules, which are the basis of written expression, will be perceived, and correct use of these rules will be ensured for effective and robust expression.

TUI109Basic Communication SkillsT-U 3-0 · Kredi 3 · AKTS 5Basic Communication Skills

Content: To inform students about communication processes, basic communication concepts, communication history, structure, functions, characteristics, types, relations of communication sciences with other disciplines, communication models and communication ethics.

TUI1082.YY TEKNİK SEÇMELİT-U 3-0 · Kredi 3 · AKTS 52.YY TEKNİK SEÇMELİ

Objectives: The aim of this course is to provide students with a comprehensive understanding of the basic concepts, management processes and sector dynamics in the field of accommodation management. The aim is to provide students with theoretical knowledge and practical perspectives on the sector by addressing topics such as types of accommodation businesses, management structures, operational processes and service quality. In addition, the course focuses on current issues such as marketing, finance, human resources, use of technology and sustainability in the accommodation sector, aiming to prepare students for the sector. Thanks to this course, students will gain the ability to understand the functioning of accommodation businesses and become an effective manager or employee in this field in the future.

Content: This course comprehensively covers the basic concepts of accommodation management, sector structure and management processes. The course will examine topics such as the history of accommodation businesses, types, management and organizational structures, operational processes, service quality, financial management, marketing strategies, human resources management and use of technology. Students will have the opportunity to learn sustainable competition strategies by analyzing the operations of accommodation businesses and current developments in the sector. In addition, applications regarding current tourism trends such as crisis management, sustainability and guest satisfaction in the accommodation sector are also included in the course content. In addition to theoretical information throughout the course, students will be provided with practical knowledge and skills through case studies, sector examples and interactive discussions.

TUI110TURİZM PAZARLAMASIT-U 3-0 · Kredi 3 · AKTS 5Bilgi paketi ↗

Objectives: The aim of this course is to develop students’ skills in analyzing the dynamic structure of the tourism sector from a marketing perspective, interpreting changing tourist expectations, and making strategic marketing decisions in a competitive tourism environment. The course aims to enable students to develop value-oriented, innovative, and sustainable marketing approaches for tourism businesses and destinations, and to integrate theoretical knowledge with critical thinking and problem-solving competencies.

Content: This course is structured around fundamental concepts and approaches to tourism marketing. It covers the characteristics and importance of tourism marketing, the structure of tourism products, analysis of tourism markets, tourist consumer behavior, market segmentation, target market selection, and positioning strategies. Furthermore, the elements of the marketing mix (product, price, distribution, and promotion) are examined within the context of the tourism sector, and topics such as destination marketing, brand management, service quality, and customer satisfaction are addressed. In later sections, digital marketing applications, social media, e-tourism, sustainable tourism marketing, and current industry examples are evaluated through case studies.

Year 2

Semester 3

TUI200Vocational English-IT-U 5-0 · Kredi 5 · AKTS 8Vocational English-I

Objectives: The aim of this course is to provide students who are working or planning to work in the tourism sector with basic English language skills, while reinforcing vocabulary and grammar rules related to tourism. At the end of the course, students will have developed speaking, writing, and listening skills in English on fundamental topics related to tourism, be able to engage in simple dialogues, and manage daily tasks in English.

Content: Introduction to the tourism sector, basic tourism vocabulary, greetings and introductions, travel planning and reservations, types of accommodation and services, transportation and travel services, restaurant and food & beverage services, tourist attractions and promotion, customer service and communication skills, cultural awareness, basic grammar rules, practical speaking and listening activities.

TUI202Tourism and Cultural HeritageT-U 3-0 · Kredi 3 · AKTS 7Tourism and Cultural Heritage

Objectives: To ensure that students understand the definition, scope and relationship with tourism of cultural heritage; to ensure that they acquire information about the protection, management and sustainable use of cultural heritage.

Content: This course examines the definition, types, and significance of cultural heritage, as well as the interplay between them and the tourism sector. The course will examine tangible and intangible elements of cultural heritage through examples from around the world and Turkey, focusing on the conservation, sustainable use, and promotion of this heritage through tourism. The UNESCO World Heritage List, cultural heritage management, local community participation, the economic value of cultural heritage, and ethical issues related to tourism will also be discussed in depth. The primary objectives of the course are to raise students ` awareness of cultural heritage, encourage them to play active roles in its preservation, and foster an understanding of how cultural values ??can be valued through tourism.

TUI212Behavioral SciencesT-U 3-0 · Kredi 3 · AKTS 5Behavioral Sciences

Objectives: To teach students the basic theories of various disciplines, especially Psychology and Sociology, that explain the behavior of people in business and to guide them on how to apply them in business life.

Content: Definition of behavioral sciences, methods in behavioral sciences, normal and defensive behaviors, social institutions and behavior, definition of culture and cultural changes, mass culture and its behavioral effects.

TUI2083.YY TEKNİK SEÇMELİT-U 2-1 · Kredi 3 · AKTS 53.YY TEKNİK SEÇMELİ

Objectives: The objective is to enable students to acquire theoretical and practical knowledge and skills regarding the effective and efficient management of the housekeeping department in hospitality establishments. The course covers the organization of the housekeeping department, the planning and coordination of operational processes, human resources management, cleaning and hygiene standards, the management of supplies and equipment, quality control, occupational health and safety, and sustainability practices. Furthermore, it aims to equip students with the ability to evaluate housekeeping operations in terms of guest satisfaction, service quality, and organizational performance, while fostering a solution-oriented perspective toward the department ` s management processes.

Content: The organization and management of the housekeeping department in lodging establishments encompass the planning, coordination, and supervision of housekeeping operations; practices related to the cleaning, maintenance, and arrangement of guest rooms and public areas; hygiene and sanitation standards; personnel management and workforce planning; the management of cleaning supplies, equipment, and inventory; laundry and uniform services; quality management and control processes; occupational health and safety; sustainability and environmental practices; coordination and communication between the housekeeping department and other departments; as well as initiatives aimed at enhancing guest satisfaction and service quality.

TUI213Sağlık TurizmiT-U 3-0 · Kredi 3 · AKTS 5Bilgi paketi ↗

Objectives: The aim of this course is to provide knowledge about the concepts of health tourism, to examine the development of health tourism, to analyze the health tourism sector, and to evaluate health tourism in Turkey and the world.

Content: History of tourism, basic concepts related to tourism, contribution of tourism and health tourism to national economies and tourism statistics, tourist health and tourist health services, health tourism, intermediary institutions in health tourism enterprises, accredited health institutions in Turkey, environment, objectives and classifications of health tourism enterprises, types of health tourism, evaluation of policies, incentives, and grants for health tourism in Turkey, and research evaluating the health tourism sector in Turkey.

Semester 4

TUI201Vocational English-IIT-U 5-0 · Kredi 5 · AKTS 8Vocational English-II

Objectives: The aim of this course is to provide students who are working or planning to work in the tourism sector with basic English language skills, while reinforcing vocabulary and grammar rules related to tourism. At the end of the course, students will have developed speaking, writing, and listening skills in English on fundamental topics related to tourism, be able to engage in simple dialogues, and manage daily tasks in English.

Content: Introduction to the tourism sector, basic tourism vocabulary, greetings and introductions, travel planning and reservations, types of accommodation and services, transportation and travel services, restaurant and food & beverage services, tourist attractions and promotion, customer service and communication skills, cultural awareness, basic grammar rules, practical speaking and listening activities.

TUI205Food and Beverage ManagementT-U 3-0 · Kredi 3 · AKTS 7Food and Beverage Management

Objectives: The aim of the course is to teach students basic knowledge about food and beverage management. It aims to teach the stages of service marketing, product development, and cost control in food and beverage businesses.

Content: Food and beverage management, pricing, menu planning.

TUI2104.YY TEKNİK SEÇMELİT-U 3-0 · Kredi 3 · AKTS 54.YY TEKNİK SEÇMELİ

Objectives: –

Content: –

TUI211TURİZMDE DİJİTAL TEKNOLOJİLERT-U 3-0 · Kredi 3 · AKTS 5Bilgi paketi ↗

Objectives: The aim of this course is to examine the digitalization process in the tourism sector and the technological innovations that have emerged in this process, and to evaluate the effects of digital technologies on competitive advantage, efficiency, sustainability, and customer experience. The course aims to develop students’ analytical thinking and strategic decision-making skills for the effective use of digital technologies in tourism businesses.

Content: This course covers the digitalization process and the concept of digital transformation in the tourism sector. The course content includes information and communication technologies, e-tourism, online booking systems, digital marketing applications, social media, mobile technologies, big data, artificial intelligence, the Internet of Things, virtual and augmented reality applications, and the concepts of smart tourism and smart destinations. Furthermore, the impact of digital technologies on tourism businesses, destination management, and tourist experience is evaluated through case studies.

Year 3

Semester 5

TUI300Professional English-IIIT-U 5-0 · Kredi 5 · AKTS 8Professional English-III

Objectives: The primary objective of the course is to contribute to the development of English language proficiency at a basic-to-intermediate level, with a focus on the tourism industry.

Content: The scope of the course content is defined by the objective of improving English language proficiency-specifically grammar, listening, writing, and speaking skills-at a basic-to-intermediate level, focusing on the professional relationships likely to be established within the tourism industry, particularly in accommodation businesses.

TUI302Sociology of TourismT-U 3-0 · Kredi 3 · AKTS 4Sociology of Tourism

Objectives: The course aims to provide a perspective on the relationship between tourism and society by examining the phenomenon of tourism through its social, cultural, and economic dimensions. It explores the impacts of tourism on individuals, groups, local communities, and societies at large, focusing on key concepts such as tourist-local interactions, cultural exchange, social change, identity, consumption, inequality, globalization, and sustainability. Furthermore, the course seeks to enable students to critically analyze the opportunities and challenges that arise from tourism activities within diverse social and cultural contexts, and to evaluate the economic aspects of tourism through the lens of its broader societal impact.

Content: This encompasses the study of tourism as a social phenomenon from a sociological perspective; the application of fundamental sociological concepts, theories, and approaches to the phenomenon of tourism; the examination of interactions and cultural encounters between tourists and host communities; the social, cultural, and economic impacts of tourism; the relationship between tourism, culture, identity, and consumption; the assessment of social change, inequality, social class, gender, and labor processes within the context of tourism; the interplay between globalization, localism, and sustainable tourism; and the sociological analysis of the effects of tourism on destinations and local communities.

TUI3265.YY TEKNİK SEÇMELİT-U 3-0 · Kredi 3 · AKTS 55.YY TEKNİK SEÇMELİ

Objectives: The objective of this course is to equip students with fundamental concepts, theories, and approaches related to tourism economics, enabling them to grasp the role and significance of the tourism sector within economic structures and processes. The course covers topics such as tourism demand and supply, the functioning of tourism markets, price determination, tourism expenditures and revenues, employment, foreign exchange earnings, and the relationship between tourism and economic growth and development. Furthermore, it aims to enable students to analyze economic developments within the tourism sector—in the context of macroeconomic indicators and national or international economic conditions—and to evaluate the potential impacts of these developments on tourism enterprises and destinations.

Content: This encompasses an economic evaluation of fundamental concepts and theories regarding the tourism economy; the role and significance of the tourism sector within the economic system; tourism supply and demand; the characteristics of tourism markets and market equilibrium; price-income relationships; tourism expenditures, revenues, and the sector ` s economic contributions; the impacts of tourism on employment, income distribution, foreign exchange earnings, economic growth, and development; multiplier and leakage effects within the tourism sector; international tourism and the balance of payments; the influence of inflation, interest rates, exchange rates, and economic crises on the tourism sector; as well as the relationship between government policies, incentives, sustainable tourism, and economic development.

Semester 6

Year 4

Semester 7

Semester 8

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Program OutcomesProgram learning outcomes.

Program Outcomes